Different Types Of Brief

Different types of brief

Definition of a brief – A brief it information given to you before you start a task for example if you were a graphic designer your brief would contain information about what type of art your client is asking you to produce.

Contracted brief, negotiated, informal, formal, commission, tender, co-operative and competition

A brief doesn’t necessarily have to be followed word for word, their more of a general outline of what your trying to achieve at the end.

Here is an example of a brief from an agency in the music industry. This is a shorter brief than most which leaves what their looking for open to interpretation. “MEMPHIS BLUES SONGS and INSTRUMENTALS a la B.B. King, Furry Lewis, Junior Parker, Frank Stokes, etc., needed by a successful Music Publisher based in L.A. who's gotten tons of great Film/TV placements for many TAXI members. Your songs and/or instrumentals MUST have an AUTHENTIC Memphis Blues sound! Remember, your soulful, world-weary vocal or lead instrument must add atmosphere, emotion, or mood when put to picture. Male or Female vocals are okay. Vocal and instrumental presentations must be excellent! Recordings need to be Broadcast Quality (great home recordings should be fine). They offer a non-exclusive, 50/50 split deal - you keep your original copyrights. Please submit one to three songs online or per CD, include lyrics. All submissions will be screened on a YES/NO BASIS ONLY - NO CRITIQUES FROM TAXI - and must be received no later than Monday, October 17, 2011. TAXI # Y111017MB” A contracted Brief A contracted brief is a brief connected to a contract for example if you worked for a web designer your contract might give you a task to create a website for something like a plumbing company, the brief might contain information about what types of images they would like on the webpage or what type of theme they wanted .The contract side of it would come in with details like they want their website up and running within two months and they want to organise a meeting to discuss the progress a month into the contract. They contract also includes the money side of things e.g. I will build you the website that you want but I want 20% deposit before I start. Negotiated Brief A negotiated brief is a brief that has been discussed and changed to best fit the needs of the client and the company providing the service for example if somebody came into your business and wanted you to make them a short film in one month, you could say I will do that for you but I’m going to have to charge you more than regular as were busy at the moment and we would normally take more time to produce something like this. Negotiations will then begin between the client and the provider until both are happy with the arrangement and the brief has been changed and adjusted to the appropriate budget. An informal brief is a less official brief than for example a contracted brief because it’s basically just an instruction, for example your boss could walk up to you and brief you on the task he wants you to complete and then you can go off and do it because there is often no need for negotiation and contracts for simple and quick tasks. A formal brief could be something like a meeting where everybody sits down and discussed what needs to be done, and in what order they should be done. An example of this would be a meeting between the organisers before a big event briefing each other on what’s going to happen within different aspects of the event.